Pimp your LinkedIn Profile: You work hard to bring the awesome every day. Let’s make sure your LinkedIn® profile shows it. Step 1: Your own self-directed video. This 25 minute video covers the following: —an overview of the social media landscape —how to use social media to drive business results —where to start —how to think about messaging —how to use LinkedIn as a launch pad for a broader social strategy —the video comes with your own deck, tips, and homework... so whether who learn better by reading or viewing you will have a copy of materials that suits your learning style, too 2. 1-on-1 phone-based coaching session. This 30 minute coaching session can be scheduled online by each individual, so the process is very accommodating! —this is a 30 minute call —coach and trainees are both looking at the individual's LinkedIn profile while they are on the phone —the coach picks up where the video leaves off —the coach gives specific feedback about how the profile supports (or doesn't support) the individual's strategic objectives —the coach gives specific feedback about areas the person should be focused on. —after the call the manager will send over notes, links, and other information from the session. 3. Connect & Convert. After you have been through the coaching, we do a 90 minute webinar on how to network, prospect, and convert online connections into real-world relationships.